Apple’s Top 100 Meeting: Lessons from Steve Jobs’ Secret Agenda

Due to a lawsuit with Samsung, a confidential email from Jobs became public

Joseph Mavericks
Entrepreneurship Handbook
8 min readOct 18, 2022

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Steve Jobs & TIm Cook — Flickr/Thetaxhaven

At the end of 2010, Steve Jobs sent an email to Apple’s Vice President of Worldwide Marketing, Phil Schiller. The subject line simply read: “Top 100 — A”, which was the codename for the yearly Top 100 executives meetings at Apple…

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