Customer Feedback Is (Almost) Useless
Unless you gather it properly
Published in
5 min readSep 29, 2023
Bill Gates once said: “Your most unhappy customers are your greatest source of learning.” It sounds logical and reasonable. But if you use it as the only source of such information, it may lead you astray and bias your strategic thinking.
Maybe this is why few of the MS Windows users I know are big fans of the operating…