How a “Horrible” CEO Built a Billion Dollar Company

You don’t have to be the next Elon Musk to achieve enormous startup success

Aaron Dinin, PhD
Entrepreneurship Handbook
7 min readMay 24, 2021

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Image courtesy Sachin Bharti via Pexels

Great companies are led by great CEOs, right? Of course they are. Elon Musk, Mark Zuckerberg, Jeff Bezos, Steve Jobs… all visionary CEOs capable of boldly predicting the future and propelling their companies toward it through ruthless efficiency…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com