How A PR Stunt To Get Passengers Drunk Saved An Airline Millions

An insight into the person Fortune called “one of the best managers in America”

Photo by Timothy Eberly on Unsplash

The founder and CEO of Southwest Airlines, ‘Smokin’ Herb Kelleher, wearing a bathrobe, entered the boxing ring in front of an adoring, cheering crowd. TV cameras surrounded the ring, ready to film the action.