How an Outsider Transformed Vimeo Into a $6 Billion Company

The smartest way to win is to invent your own game

Anjali Sud. Sources Twitter and Wikimedia Commons.

The CEO of Vimeo’s mother company was sipping coffee when his phone rang. Anjali Sud, Vimeo’s head of marketing, wanted to meet.

“I don’t think we should compete with YouTube and Netflix,” she said. “We can’t beat them at their own games.”