How Expectation Management Can Save Your Startup

What I discovered from analysing 1,294 failed startups

Simon Huckk
Entrepreneurship Handbook
6 min readJun 25, 2021

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In the past year, our business has seen over 11,000 applications for finance through our business finance marketplace. These businesses range in size from no revenue through to hundreds of millions of dollars.

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I’m building low-risk cash-generating businesses. Follow the journey here. Former Engineer, Head of Product. Follow on Twitter for daily content.