How Ignoring Typical Advice Led to Making 100K+ as a First-Year Entrepreneur

Lesson 1: When they zig, you zag

Rick Martinez
Entrepreneurship Handbook
7 min readMay 27, 2021

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Photo of the author, the nurse who actually did it

I recently celebrated twenty-one years as an entrepreneur.

Fully realizing that “entrepreneurship” means many things to many people, I’ll just define it super simple, in a universal way for everyone to quickly wrap their minds around. Basically, I’ve been…

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My journey began on food stamps • I help CEOs & entrepreneurs write & publish books that give them authority & legacy • Former CEO turned ghostwriter