My Startup Failed and It’s All My Fault

What I learned in my first startup failure and how you can determine if and when to cut your losses.

Rachel Greenberg
Entrepreneurship Handbook
32 min readJan 17, 2021

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Photo by Ayo Ogunseinde on Unsplash

Let’s be honest: I know why you’re here.

You’re excited to hear another startup failure story from someone whose dreams have crashed and burned before them, even better to hear it was all their fault (what

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Wall Street Investment Banker → Entrepreneur & Startup Consultant. “Top 10 Entrepreneurs of 2020” Yahoo Finance. CEO of Beta Bowl. Mom of 3 furbabies ❤