The Most Important Skill in Startups Isn’t What You Think

The biggest factor in entrepreneurial success is something few people ever talk about.

Aaron Dinin, PhD
Entrepreneurship Handbook
7 min readMar 21, 2022

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Photo by Dollar Gill on Unsplash

Since we all love a good cliche, let me share one I’ve been thinking about a lot recently. Since it’s a cliche, you’ve probably heard it (or something like it). It’s a quote that comes from Walter Gretzky and was made famous…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com