The One Thing All Billion-Dollar Startups Have in Common
The big secret to rapid growth
Published in
5 min readJul 6, 2020
New businesses or startups don’t make money for two specific reasons.
The first reason is that they don’t have an irresistible offer. An irresistible offer is when the use-value of the product or service is far greater to the audience than the money requested in exchange.
