What Do the World’s Best Bartenders and Most Successful Entrepreneurs Have in Common?

They know how to build buzz.

Published in

Entrepreneurship Handbook

9 min readDec 10, 2021

Graphic of a martini and shaker glass with some floating fruits in the background. The liquid in both shaker, martini glass, and color of the fruit is all orange. There’s some white stars on a yellow background color for high contrast. — Image by Author

Years ago, there was a bar in Soho, New York, called Lani Kai, known for its artisanal drinks. I’m a big fan of craft cocktails, so I immediately got into a conversation with the bartender the first time I went there.

What Do the World’s Best Bartenders and Most Successful Entrepreneurs Have in Common?

They know how to build buzz.

Written by Pete Sena