What Does True Startup Disruption Look Like?

It looks a lot like attacking late fees

Joe Procopio
Entrepreneurship Handbook
7 min readAug 17, 2020

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What does Blockbuster Video have to do with the concept of startup disruption in the 2020s?

Disruption is one of those startup terms that I hate even though I love what it means. The term gets tossed around too often, used out of context, and casually stamped on ideas that aren’t as disruptive as…

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