What Makes a Good Startup Great?
What sets apart the winners and losers isn’t just luck or timing; it’s their strategic mastery of large-scale experimentation
Published in
9 min readNov 21, 2023
After being introduced by a mutual friend, I had a mind-opening conversation with Ed Baker, the former head of growth at Facebook and Uber. During our insightful call, Ed imparted a piece of wisdom…