Why I Left VC to Start a Startup

Daniel Li
Entrepreneurship Handbook
7 min readApr 25, 2021

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A few months ago I left my job as a partner at a venture capital firm to start Plus, a startup building tools to help people capture, see, and share data from different sources. I thought most people would think that was crazy, but everyone I’ve spoken to — including my very risk-averse in-laws 😅 — has been surprisingly excited that I’m building something I’m passionate about.

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Founder of Plus, a tool to help people easily capture, see, and share data. Formerly a VC at Madrona Venture Group. Writing about startups and investing